Nutrimuscle x Webyn: turning invisible frictions into incremental revenue

Nutrimuscle is a French brand specializing in sports nutrition, recognized for its high-quality products and its commitment to transparency, formulation and performance.

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On its e-commerce site, the challenge is twofold: allowing visitors to quickly access the products suited to their needs, while giving them the information necessary to make a confident purchase.

Optimization #1: making mobile search more visible

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On mobile, the search engine was used by only 1% of visitors. Yet visitors who used it converted 2 to 3 times more.

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This data revealed a high-potential lever: search was helping users move forward in their purchase journey, but it was not visible or enticing enough to be fully used.

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Optimization #2: simplifying the product page

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On product pages, 74% of users left the page without taking any action. Key elements, particularly the price and CTA, were placed below the fold.

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This layout was slowing down decision-making: visitors had to scroll further down the page before accessing the essential information needed to compare, choose and proceed to purchase.

Optimization #1: making mobile search more visible

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Webyn made it possible to test an optimized version of the mobile search, with a more visible search field, inspiring suggestions and a simplified mobile interaction.

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The goal was to help visitors access the products they were looking for more quickly, without multiplying steps or complicating navigation.

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Optimization #2: simplifying the product page

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Webyn made it possible to test a simplified version of the product page, with a reduction of displayed USPs, the price and CTA moved above the fold, and an improved overall visual hierarchy.

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The goal was to make the product page more readable, more direct and more action-oriented.